In the Gibson's Complete Illustrated Book of the Psychic Sciences, there is a very fun chapter on numerology. It talks about how the names of things indicate their essential "vibration," and how that energetic effect is brought to bear on the nature of the named thing. I was playing with this today and found it pretty successful at describing what I tested. (Which is pretty weird.)
Here's one example. A bit over a decade ago, I started a small tech startup. It took a lot of hard work, but eventually we were quite successful, and I managed to sell the company last year just before the COVID panic broke the economy. In numerology, there are two important numbers associated with a thing: the date at which it was born, and the name by which it is known. I'll describe both of my company's numbers, below. (Apologies for omitting specifics, but I'd prefer to remain anonymous until my obligations to the acquiring company are complete.)

The date on which we first became known to the world reduces to the number 4. According to Gibson, "As a birth number, 4 stands for a steady, plodding nature, which always favors caution rather than risk. [...] Honesty and reliability are normal attributes with this birth number, but they hinge upon the satisfaction or security that the individual may gain from patience and perseverance." Our company's reputation was founded upon being easy-to-work-with, "low drama," and reliable. Indeed, we were the only company in our industry with these attributes—as it turns out, each of our major competitors had the cloak-and-dagger birth number of 7—and this was the driver of our success.
The name by which we were known reduces to the number 8. According to Gibson, "As a name number, 8 spells Success with dollar signs ($UCCE$$). People expect big results from a person whose name is tuned to this powerful vibration. [...] The weakness with this name number lies in [...] wasted efforts and indulgence in small things when large opportunities are available." As it happens, this was true on both sides: the company was notorious for failing to ship product, and yet we were financially successful despite ourselves. It is very likely we could have been two or three times as successful, had we not squandered so much effort!
I find these associations pretty interesting, and I wish I knew about them when I started the business: I might have picked numbers that were less serious and more fun! Still, I suppose exploring the occult aspects of it after-the-fact helps to make up for that, and I plan to play with numerology more as time goes on.